What is Net Promoter Score
Net Promoter Score vs. Net Promoter System
Net Promoter Score
Net Promoter System
When implemented well, the Net Promoter System gives:
Gives you a clear view of what your customers are thinking and how you’re likely to grow.
Reduces churn by turning unhappy customers into happy ones.
Provides your company with actionable feedback and ideas for improvement.
Promotes a positive company image and word of mouth publicity.
Any respondent rating 0 to 6 is considered a “detractor”, they are not only likely to swap to a different service but could harm the company’s reputation.
Customers who are generally satisfied as indicated by a score of 7 to 8, but may be swayed by competitors and are unlikely to give positive word-of-mouth publicity.
Responses of 9 or 10 are considered “promoters”, highly likely to stay with the company and praise it to others.
The resulting figure can range from -100 to +100, with any positive score being considered good, and over 50 as excellent and an indicator of likely growth.
Why measure NPS?
At SatisMeter we think measuring and using NPS can benefit every company, that’s why we created a simple and effective platform for doing so. To learn more about NPS check out our detailed guide here.