by Cally Tomlinson | 25 Jan, 2018
“On paper, webinars are one of the most effective marketing channel for B2B companies, but, in practice, the softwares that were available always fell short of expectations in one way or another.” A webinar can mean many different things to different businesses, from...
by Cally Tomlinson | 23 Aug, 2017
We’ve been working with landing page experts, Instapage, for over a year now. A young and vibrant company, they work with entrepreneurs, marketing teams, and agencies worldwide. Their mission is to lower the cost of customer acquisition and they do this by providing...
by Cally Tomlinson | 19 Oct, 2016
“I read a lot, and put a lot of effort into understanding the real value of an NPS score, and eventually I had to conclude that NPS is a really valuable metric for any SaaS company. It’s not another trend or fad to put on your dashboard and say hey, I’m doing...
by Cally Tomlinson | 22 Aug, 2016
We love our customers, and we’re proud that SatisMeter is a tool for engaging them. Among our users are Zenchef, a service helping restaurants with their online presence, bookings, and customer loyalty. They’ve been using NPS to be the best they can, I talked to...
by Cally Tomlinson | 15 Aug, 2016
When investment technology pioneers, Riskalyze, signed up to use NPS, it soon became clear how engaged their customers were. Their response rate shot to over 40% and immediately produced an excellent NPS score. I talked to their VP of Product, Dan Cunningham, to find...
