by Jonathan Henault | 26 Aug, 2021
The COVID-19 global crisis has dramatically impacted the customer experience landscape that we used to know. According to Salesforce, no less than 88% of customers expect companies to accelerate digital initiatives due to COVID-19. From new expectations in CX to...
by Jonathan Henault | 18 Jun, 2021
How to use customer feedback to improve customer experience? According to 54% of marketers interviewed in 2021 by Mapp, the biggest challenge to a successful customer experience strategy will be the lack of customer insights. But before claiming that all you have to...
